LAS MEJORES CAMPAÑAS
GANADORAS DE CANNES LIONS 2019 (SEGÚN MI PERSPECTIVA)
GLASS
A01 (Glass)
-Bronce: Next Minute Law, de VMLY&R San Pablo para Ministerio Publico and ABAP, Brasil
GLASS
A01 (Glass)
-Bronce: Next Minute Law, de VMLY&R San Pablo para Ministerio Publico and ABAP, Brasil
FILM
A01 (Food & Drink)
-Bronce: Campaña I Love You Hater, The Pole, Elise, de Santo Buenos Aires para Coca-Cola, Argentina
A08 (Leisure)
-Plata: 22 Again, de Contrapunto BBDO Madrid para Loterías y Apuestas Del Estado, España
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Plata: Heroes Of Today, de DDB España Madrid para Heroes Of Today Platform (Iberia, Correos, Telepizza, La Liga, 11811, Baviera), España
B02 (Other FMCG)
-Oro: The Endless Ad, de Wieden+Kennedy San Pablo para P&G, Brasil
SUSTAINABLE DEVELOPMENT GOALS
A03 (Good Health and Well-being)
-Plata: Second Chances, de Casanova McCann Costa Mesa para Donate Life California, Estados Unidos
INNOVATION
Product Innovation
-Plata: #BrailleBricksForAll, de Lew’Lara TBWA San Pablo para Dorina Nowill Foundation for the Blind, Brasil
https://www.youtube.com/watch?v=q0AYTeTS8SI
CREATIVE EFECTIVENESS
A03 (Multi-market Creative Effectiveness)
-Plata: Scary Clown Night, de Lola Mullenlowe Madrid para Burger King, España
CREATIVE EFECTIVENESS
A03 (Multi-market Creative Effectiveness)
-Plata: Scary Clown Night, de Lola Mullenlowe Madrid para Burger King, España
B01 (Local Brand)
-Oro: The All-In Promo, de David Buenos Aires para Newsan, Argentina
https://www.youtube.com/watch?v=QXxgRQ4nZwQ
BRAND EXPERIENCE & ACTIVATION
A03 (Healthcare)
-Bronce: Consent Pack, de BBDO Argentina Buenos Aires para Tulipán, Argentina
BRAND EXPERIENCE & ACTIVATION
A03 (Healthcare)
-Bronce: Consent Pack, de BBDO Argentina Buenos Aires para Tulipán, Argentina
A06 (Retail)
-Oro: Perussian Prices, de Fahrenheit DDB Lima para Plaza Vea, Perú
B04 (New Realities & Voice-activation)
-Bronce:Burn That Ad, de David San Pablo para Burger King, Brasil
B07 (Tangible & Spatial Technology)
-Bronce: Museum Of Romanticism, de McCann Madrid para Ikea, España
B10 (Cross-platform Digital Experience)
-Oro: People Are The Places, de Aeroméxico para Aeroméxico, México
D01 (Live Brand Experience or Activation)
-Bronce: Libro Vivo_, de Only If Ciudad De México para Grupo Planeta And Google, México
-Bronce: The Grand Finale, de Publicis Brasil San Pablo para Heineken, Brasil
D02 (Guerilla Marketing & Stunts)
-Plata: Hidden Flag, de Lola MulleLoweMadrid para FELGTB/Eldiario.Es, España
DESIGN
B08 (Special Editions & Bespoke Items)
-Bronce: Accessibility Mat, de GTB Brasil San Pablo Ford Motor Company, Brasil
E06 (Special Editions & Promotional Packaging)
-Bronce: Fit Pack, de Leo Burnett México para Corona, México
Brand Experience – “Changing the game” Microsoft
Media – “Air Max Graffiti Stores” Nike
Health&Wellness – “Thisables” Ikea
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
-Plata: Distracted Goalkeeper, de Tech and Soul San Pablo para Uber, Brasil
A11 (Not-for-profit / Charity / Government)
-Bronce: The Life Saving Soap Operas, de Circus Grey Lima para Ministerio de Salud de Perú, Perú
B04 (Use of Ambient Media: Small Scale)
-Bronce: The Beer of the World Cup, de Circus México para Lala, México
SOCIAL & INFLUENCER
B04 (Social Data & Insight)
-Plata:The Time We Have Left, de Leo Burnett Madrid para Pernod Ricard, España
A11 (Not-for-profit / Charity / Government)
-Bronce:I Love My Balls, de Wunderman Thompson Lima para Liga Contra el Cancer, Perú
F02 (Challenger Brand)
-Bronce: Fly With Us, de Grey Argentina Buenos Aires para Flybondi, Argentina
DATA
A01 (Data-enhanced Creativity)
-Oro: Pet-Commerce, de Ogilvy San Pablo para Petz, Brasil
A02 (Data-driven Targeting)
-Bronce:
-The Traffic Jam Whopper, de We Believers New York para Burger King México, Estados Unidos
C02 (Use of Music Technology or Innovation)
-Bronce: See The Music, de Talent Marcel San Pablo para OSESP, Brasil
