HEALTH &
WELLNESS
GRAND PRIX: -Steal our staff, de TBWA Londres para Beco, Reino Unido
https://www.youtube.com/watch?v=65oOgpJijcQ
GRAND PRIX: -Womb pain
stories, de AMV BBDO para Essity, Reino Unido
https://www.youtube.com/watch?v=9ehAV5W5xmc
ORO: -Mother
blanket, de Ogilvy Bogotá para Chronic Undernourishment prevention
tool, de Vivir Association, Colombia
https://www.youtube.com/watch?v=NhLwGP6_MUE
PHARMA
ORO: -Tallk, de Samsung Electronics Iberia, Madrid / Cheil Worldwide, Madrid para Samsung, España
https://www.youtube.com/watch?v=MRRXMYLU8aQ
DESIGN
GRAND PRIX: -Notpla, de Superunion para Notpla, Reino Unido
https://www.youtube.com/watch?v=ULx2eCOwfw4
OUTDOOR
GRAND PRIX: -Shutter
ads, de Publicis Milán para Heineken, Italia
https://www.youtube.com/watch?v=wfe-IwbwioE
PRINT &
PUBLISHING
GRAND PRIX: Courage is beatiful, de Ogilvy Toronto y Ogilvy
Londres para Dove, Canadá y Reino Unido
https://www.youtube.com/watch?v=8S-z85h2t6w
DIRECT
GRAND PRIX / ORO: -Stevenage challenge, de David
Madrid / David Miami para Burger King, España / Estados Unidos
https://www.youtube.com/watch?v=h3cFYdbbmhw
ORO: -#Stillspeakingup
deeptruth, de Publicis México / Publicis Latvia para Propuesta
cívica + reporters sans frontiers, México / Latvia
https://www.youtube.com/watch?v=njBDu15yuLs
https://www.youtube.com/watch?v=R9BlHObma_o
CREATIVE
STRATEGY
GRAND PRIX / ORO: -Can’t touch this, de Goodby Silverstein &
Partners para Cheetos, Estados Unidos
https://www.youtube.com/watch?v=bLvpgwVJeRA
PR
ORO: -The
moldy whopper, de Ingo, Stockholm / David, Miami / Publicis
Romania para Burger King Estados Unidos / Suecia / Rumania
https://www.youtube.com/watch?v=ju2W072hYtQ
MEDIA
GRAN PRIX / ORO: -Boards of change, de FCB para City of Chicago,
Estados Unidos
https://www.youtube.com/watch?v=tlOc1MnJaiY
ENTERTAINMENT
ORO: -Black santa, de WMcCann para Coca-Cola, Brasil
https://www.youtube.com/watch?v=di-GJ-rMWVM
ENTERTAINMENT FOR SPORT
ORO: -Rewatch, de Draftline para Quilmes, Ab InBev, Argentina
https://www.youtube.com/watch?v=2nebWe-iw8w
BRAND EXPERIENCE & ACTIVATION
GRAND PRIX / ORO: -True name, de McCann Nueva York para Mastercard
https://www.youtube.com/watch?v=BJzxfwDyyas
ORO: -Lost
roads, de Commonwealth // McCann para Chevrolet, Colombia
https://www.youtube.com/watch?v=eSy63WdFzw8
RADIO &
AUDIO
ORO: -Beck’s
frequency, de AKQA Beck’s, Brasil
https://www.youtube.com/watch?v=FfB9MooRKY0
INNOVATION
GRAND PRIX / ORO: -Degree Inclusive, de Wunderman Thompson Buenos Aires para Unilever, Argentina
https://www.youtube.com/watch?v=v56aSWBe32I
GLASS LION FOR CHANGE
GRAND PRIX / ORO: -I am, de VMLY&R Brasil para Starbucks, Brasil
https://www.youtube.com/watch?v=aTH_UlQbuvE
FILM
GRAND PRIX: -Crocodrile inside, de BETC Paris para Lacoste, Francia
https://www.youtube.com/watch?v=pSER6RNOOPI
GRAND PRIX: -You
can’t stop us, de W+K Portland para Nike, Estados Unidos